Award recognises drives market growth

An ABB Automation Tech (Drives and Motors) product story

Edited by the Engineeringtalk editorial team Nov 1, 2006

Frost and Sullivan has awarded its "Growth Excellence in Market and Product Leadership of the Year Award, for 2006 Low Voltage Drives" to ABB.

Frost and Sullivan has awarded its "Growth Excellence in Market and Product Leadership of the Year Award, for 2006 Low Voltage Drives" to ABB.

Announcing the award, the company quoted ABB's "unsurpassable global market reach and presence".

Technological innovation, customer service and strategic product development were factors considered by Frost and Sullivan, noting that ABB's global Low Voltage Drives business unit has excelled across them all.

Frost and Sullivan reviews more than 100 companies around the world offering drives, when determining the award.

"This is in recognition of ABB LV Drives for its superior expertise in creating profit-making solutions across all end-user market segments, which enables the company to establish itself as a global leader, with unsurpassable global market reach and presence", Frost and Sullivan research analyst Shibu S L noted when presenting the award.

"ABB has shown unmatched ability to pioneer technological innovation and leadership in penetrating newer markets", Shibu said, as well as "displayed a superior ability to translate its consistent quality and technology focus into a customer-winning value proposition, providing better life-cycle value for all its products globally".

Accepting the award on behalf of ABB at the Hyatt Hill Country Resort in San Antonio, Texas, was Richard Hepperla, Senior Vice President and General Manager of ABB Low Voltage Drives, North America.

"ABB is particularly pleased with the award because it is based on Frost and Sullivan's original research", he said.

"That research confirms that customers value ABB's focus on quality, technology and support".

"This kind of unsolicited award, from a third party that knows the global landscape intimately, is highly motivating to management and employees", observed Roelof Timmer, Marketing Director for ABB Low Voltage Drives globally.

"It gives us confidence that we are on the right track - and reconfirms our commitment to serve our customers throughout markets around the world now and in the years to come".

Such recognition highlights an initiative and aggressive growth strategy that has been underway for several years, noted Pekka Tiitinen, Group Vice President and Head of ABB's global Low Voltage Drives business unit.

"In recent years, ABB has been growing rapidly in the LV drives market", he said.

"This growth has taken place in all regions - both the emerging economies and in established markets".

"For us, this is very important", he continued: "because it shows we are successful as a truly global company".

"We have a strong local sales organisation in all the major markets, and we believe that this proximity to our customers is one of the foundations for our success".

"Such an award encourages us to strengthen our global approach and to invest, further, at this local level, that brings and keeps us close to customers".