International dimension drives sales conference
A
Lenze-ACTech product story
Edited by the Engineeringtalk editorial team
Jul 29, 2004
Delegates to this year's AC Technology International sales and marketing conference in Boston, Massachusetts heard that the company had sold a remarkable 52,000 units during the past year.
Delegates to this year's AC Technology International sales and marketing conference in Boston, Massachusetts heard that the company had sold a remarkable 52,000 units during the past year.
Representatives from Lenze offices and distributors from 19 countries, including Lenze CEO Dr Erhard Tellbuscher were present for the second AC Tech International sales conference.
Allen Ottoson President and CEO of AC Technology reported that sales of the Lenze smd micro AC drive product manufactured by AC Technology have grown by 30% in the last year to reach over 100,000 units in total.
The majority of the increase was generated by international sales and is set to rise by a further 40% this year.
Commenting on the news, the organiser of the event David Reece VP Sales and Marketing for AC Technology, said: "We realise that international business is where our growth will come from, we have a range of products that are simple and effective, making them more competitive than even those from the Asian market".
"We also have the advantage of a highly developed sales and marketing support system to encourage international business sales and help them flourish".
AC Tech International estimates that the Lenze smd drive now accounts for over 6% of the US small AC drives market, 2% of European and 1% of the rest of the world.
The latter figures seem paltry at the moment, but as they are set to double in the next 12 months, the scale of competitive advantage becomes clear.
Also announced at the conference was the imminent introduction of a range of Simple Servo products, again manufactured by AC Technology that will be introduced to the general industrial market to fill the gap below the more complex applications based Lenze servo products.
Simple Servo is claimed to reduce servo controller cost by up to one-third and will be launched internationally through Lenze companies and distributors.
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