New look for MRO product range
An
Ambersil product story
Edited by the Engineeringtalk editorial team
Apr 9, 2004
Ambersil has rebranded its range of maintenance, repair and overhaul (MRO) products.
Ambersil has rebranded its range of maintenance, repair and overhaul (MRO) products.
Ambersil products now come in a modern orange, blue and white livery and have also been recategorised into task-orientated groups including cleaners, lubricants, corrosion inhibitors, welding, metal cutting and fault-finding products.
Many Ambersil products now feature the 3600 Spray System.
This is a cost-saving device allowing all remaining product to be expelled from the can and therefore reducing product wastage.
The 3600 Spray System also allows use of the can at all angles, even upside down.
In addition to the rebranded products, Ambersil Industrial has changed strategic direction by shifting towards supply through distribution.
This is as a result of Ambersil's' policy of continuous improvement where every aspect of the business is examined in an effort to ensure that each of Ambersil's customers are given the quality of product and the level of service that they rightly deserve.
The rebrand and launch has been carried out to support this new route to market.
As part of the new strategy Ambersil will now be focusing on the many specifications and approvals that the range carries, along with the many features that have been added to the products.
Ambersil launched its extensive advertising campaign in the industrial press in January/February and has released a new 32-page catalogue on its entire maintenance, repair and overhaul product range.
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