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Kitchen sink design answers users' needs

An AME Prototypes product story
Edited by the Engineeringtalk editorial team Sep 13, 2005

Sheffield-based industrial design consultancy, AME Design has devised the new Echo range of stainless steel sinks for market-leading kitchen sink, tap and accessory manufacturer Astracast.

Sheffield-based industrial design consultancy, AME Design has devised the new Echo range of stainless steel sinks for market-leading kitchen sink, tap and accessory manufacturer Astracast (part of the Jacuzzi group).

AME approached the design from the perspective of consumers, initially realising the Echo concept while conducting a research investigation into changing trends within the home, and the subsequent impact it places on the kitchen environment.

The Echo range encompasses the Echo 1.0 bowl and 1.5 bowl, stylish sinks designed and developed with consumer lifestyles central to the process.

The Echo brings together spacious bowls with drainer facilities that quickly and effectively disperse liquids.

A unique Aquature overflow drainage area is recessed to prevent surface run off and with the off-centre taps, serves to maximise the food preparation area.

These combined features serve to create an engaging user-experience and efficient kitchen environment.

To complement the stainless steel sink development, the consultancy also created a range of premium accessories to complete the Echo range.

The accessory packs for the sinks include a grid, chopping board and colander complete with holder.

The final design solution adopted a systems based approach to the brief.

Lee Taylor, Design and Innovation Manager at Astracast commented: "AME Design provided Astracast with a number of fresh concept designs for a family of new steel sink products".

"We selected the Echo design concept and engineered it internally, it was important that we maintained the details of the original concept through to production".

"Their understanding of consumer needs and ability to understand our design problem, whilst providing a stylish and practical solution was our motivation for working with them".

Chris Gurr, Head of Design at AME said: "Approaching design from the perspective of the consumer is essential".

"Following our research we realised that the demand for a stylish but practical kitchen workspaces was unfulfilled".

"Using our findings we developed a range of concepts and the Echo stood out as the product that caters for kitchen users' needs in a way that no previous product has quite managed to achieve".

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