Website falls into line with new image
An
Amplicon product story
Edited by the Engineeringtalk editorial team
May 16, 2002
In the second phase of its restructuring programme, Amplicon Liveline has upgraded its already highly successful website.
In the second phase of its restructuring programme, Amplicon Liveline has recently upgraded its already highly successful website to fall in line with the company's new corporate image, providing an enhanced search function, improved navigation and simplified ordering system, all combined with a cleaner, slicker look and feel.
The company recently invested in two full time marketing communications specialists; one with extensive web programming skills, the other graphic design.
This expertise enables the company to react immediately to situations, allowing new products, pricing and data to be brought to market extremely rapidly.
Designed to simplify the search process, the site operates directly from the company's core Oracle database, which also controls the corporate CD-ROM, catalogue, and the CRM system.
Every piece of information viewed on the site is edited and approved in-house, prior to going live in all media simultaneously.
This enables Amplicon to provide its customers with completely up-to-date and consistent information.
The site offers a lot more technical support than previously, with drivers, manuals etc available for downloading, as well as downloadable datasheets for every product featured.
In addition, functions such as an online glossary and FAQ section have been added.
Users can simply select the section they are interested in and navigate with no more than three clicks to their chosen area.
Since its relaunch, Amplicon has seen a large increase in sales and is now selling a lot more major product on-line.
Customers are able to purchase products safe in the knowledge that stock information is real-time, with the site featuring order traceability and next day delivery, and both account customers as well as credit card orders catered for.
Not what you're looking for? Search the site.
Contact Amplicon
Tel +44 1273 570220
Other Amplicon stories
-
Amplicon introduces Atom-based embedded computers
Amplicon has launched the Impact-E 30 series of Atom-based embedded computers. -
Amplicon introduces switch and media converter
Amplicon's Data Communications Group has expanded its ANE range of low-cost Industrial Ethernet switches with the addition of an all-Gigabit switch and media converter. -
Amplicon to host Emerging Technologies seminar
Amplicon will be hosting a free seminar at its Brighton HQ on 23 September 2009, based on current and future trends in automation. -
Amplicon customises test-system hardware
Amplicon's Test Systems Division provides system integrators and end-users with the widest range of test-system hardware at a competitive price. -
Amplicon launches Senses 6100 panel PCs
Amplicon's Senses 6100 series comprises industrial panel PCs with a 17in or 15in display, touch screen and IP65-rated front bezels.
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