Product category:
PCs and Embedded Systems
News Release from: Amplicon
Edited by the Engineeringtalk Editorial
Team on 16 November 2007
Website emphasises vertical markets
Integrators and developers in vertical markets, such as security, rail and building automation now have dedicated sections to guide them through relevant product selections.
Amplicon has extensively redeveloped its online presence to provide a more systems-related approach for its customers The product ranges are still accessible in isolation on the company's website but integrators and developers in vertical markets, such as security, rail and building automation now have dedicated sections to guide them through relevant product selections to ensure all relevant equipment is considered as systems are specified
This article was originally published on Engineeringtalk on 22 Feb 2000 at 8.00am (UK)
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"We've moved a long way from being a catalogue and part-number based business", says Gina Citroni, Commercial Director at Amplicon: "The website is our shop-window and now reflects the focus of our technical sales team, that is, building up systems that really work for our customers".
Although the new vertical market sites are integrated under the Amplicon umbrella there are plans for specialist sites to be built to emphasise the focus Amplicon now places on its expertise in vertical markets.
"In our business, clear information and guidance is key".
"That's why it's just no longer sufficient to provide a sales site with credit card logos and buy-now buttons", continues Gina.
"The objective is to provide useful information to our integrators and specifiers when they need it, so they can make their initial decisions before refining and confirming their choices by talking with the sales engineers".
"Everything is geared to supplying the right products and solutions first time and, in our experience, when it comes to part numbers, the customer isn't always right".
Amplicon has an internal web development team that has deployed the latest techniques to ensure potential customers find the solutions-focused sections.
The company has invested over a quarter of a million pounds in web development and, in tests, appropriate product information was located twice as fast when new customers were shown the trial site.
Features include multiple levels of product description, in language terms each industry understands and can relate to.
Furthermore, there are sensible product groupings and on-line support in the form of FAQs or live technical support, whether the product has been purchased or not.
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