Product category:
Pneumatic Actuators, Motors, Accessories
News Release from: Applied Automation (UK) - X-stk Division
Edited by the Engineeringtalk Editorial
Team on 18 January 2007
Website speeds access to pneumatics and
automation
X-stk is an expansion from the existing business at Applied Automation and improves the service and product availability by working on two key trading platforms.
X-stk is an expansion from the existing business at Applied Automation and improves the service and product availability by working on two key trading platforms The first is an e-commerce website with access to over 2000 pneumatic and automation products all available for next day delivery, and the second being the impressive trade centre displaying the latest technology for factory automation
This article was originally published on Engineeringtalk on 11 Jul 2008 at 8.00am (UK)
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At the launch day, two of the key partner suppliers Omron Electronics and SMC Pneumatics were represented at senior level by the respective managing directors who both, simultaneously: "cut the ribbon" to the trade centre and e-Commerce site and then spent time circulating among the customer who were invited to the launch event.
The trade centre at x-stk in Ipswich Road offers much more than a traditional trade counter found at many electrical wholesalers.
At x-stk the technology is on show and the support staff are able to guide you through product specification to final selection and of course with over GBP 0.5 million of stock, you can take it away immediately.
It is no surprise to hear that e-commerce is on the increase, but making the buying experience simple is the key to any sites success.
The X-stk site has been created with this in mind.
The "preferred range" of products have been selected to cover 80% of the application demands, but it doesn't stop there because once you have selected your product and placed it into your basket the automatic presentation of associated products and accessories prompts you to consider if you need anything else, such as a connection cable or mounting bracket, ensuring you don't miss anything out.
Add to this the competitive advantage for internet purchases and the whole experience becomes a positive one.
The supply partners represented on the site include Omron Electronics, SMC Pneumatics, Moeller Electric, Weidmuller and Critchley, allowing a complete range of products from valves and air fitting, plc's and temperature controllers to DIN rail, glands and terminals to be available to the customer.
This business expansion is seen as a major step forward for Applied Automation and this feeling is shared by the suppliers, who are keen to improve customer service and product access through the sales channel and providing a "local service" to a nationwide customer base.
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