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Engineering Education, Resources and Standards
News Release from: ARC Advisory Group
Edited by the Engineeringtalk Editorial
Team on 05 October 2004
New service helps penetrate Asian
markets
ARC Advisory Group has launched a new strategic service focused on the Asian manufacturing and logistics markets.
ARC Advisory Group has launched a new strategic service focused on the Asian manufacturing and logistics markets The Asian Strategic Market Service (SMS) provides competitive and market intelligence to support solution providers and vendors going to market in the Asian region
This article was originally published on Engineeringtalk on 10 Nov 2004 at 8.00am (UK)
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The new Asian Strategic Market Service provides its members direct access to the most current information and analysis on the Asian markets.
As an objective third party, ARC provides a global perspective along with dedicated research centres in China, Japan and India.
For companies based outside Asia, the programme provides support for establishing and growing new sales channels in Asia quickly and effectively.
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Top industry visionaries will share their experiences and best practices for optimising manufacturing operations at ARC Advisory Group's Ninth Annual Forum in Orlando Florida.
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Uniquely structured to assist companies with their most strategic marketing initiatives and increase their market visibility, the service is intended to support providers of hardware, software and services to the manufacturing and logistics industries.
Strategic analyst support includes a combination of market data, competitive intelligence, and market support to help companies more effectively grow their market share.
Additional SMS programme benefits include strategy planning support; quarterly briefings with analyst; go-to-market marketing audit/review; speaker engagement; ARC researched White Paper, and an ARC Regional Market Research Study.
Commenting on the new service, ARC Asian General Manager Shuji Abe notes: "ARC Advisory Group is unique amongst industry analysts covering manufacturing and supply chain by having research centres in Japan, China and India".
"ARC has a reputation for a deep level of understanding of manufacturing - this can only be achieved by having experienced people on the ground and directly involved with manufacturers, suppliers, organisations, governments and standards bodies in Asia".
Bin Zhou, China Country Manager, adds: "Many of ARC's clients see China and Asia region as an increasingly important part of their global growth strategy".
"We have developed this service as cost effective way to help them go-to-market in China and Asia region more quickly and with reduced risk".
Speaking from ARC's Research Centre in Bangalore, India, Arcot V Rajabahadur, Director of Research notes: "ARC has significantly increased our research efforts in the Asian region".
"Clients are demanding market data to support key business decisions, and we are able to respond with both published research and commissioned analysis".
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