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Expanding vision

An Absolute Vision product story
Edited by the Engineeringtalk editorial team Dec 17, 2002

Absolute Vision has outgrown its offices after just over one year's trading.

Absolute Vision has outgrown its offices after just over one year's trading.

The Meriden-based company has grown to nine staff since it was founded in June 2001 and has just completed the move of its headquarters into new premises at Packington Park, Meriden.

Absolute Vision believes firmly in attracting and retaining excellent people to drive its business forward.

Since August 2002 three people have joined the company.

Mick Srbljanin started as a full-time electronics engineer in early June; in September this year Terry McGrath took up his newly created role of company administrator to work alongside the directors in running the company.

All members of the company live locally to Meriden in the Coventry and Warwickshire area.

A growth in the market for 2D code-reading systems across major industries, coupled with independence and innovation, are seen as the main reasons for the company's success and growth.

Peter Greenrod, Director and company founder, explained: "Innovation is our principal focus.

When we look at the current market and how it stands, we see so much replication.

We want to apply new technology to different markets, and we look to create low-cost solutions".

Richard Laight, Director and company founder, adds: "We pride ourselves on our independent approach.

We always try to put ourselves in the customer's shoes to work out exactly the product, solution and services they seek.

We offer a range of products so that customers have a scalable choice for 2D code-reading".

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