Capillary film is made for demanding screen prints
A
MacDermid Autotype product story
Edited by the Engineeringtalk editorial team
Nov 7, 2003
Campari is the sixth largest player in the global spirits sector, and so its no surprise if this worldwide giant applies the most up-to-date technologies when launching a new product.
Campari is the sixth largest player in the global spirits sector, and so its no surprise if this worldwide giant applies the most up-to-date technologies when launching a new product.
In the crowded ready-to-drink sector, the launch of a new product is an operation requiring the most careful marketing considerations, a challenge taken up by Campari when their Campari Mixx was launched in 2002.
The new drink is distinguishable among the competition for its unique packaging, which aims to unite the strong Campari corporate brand with that of the new product.
As Campari Mixx is aimed at a young and discerning clientele, Campari chose to make use of state-of-the art refrigerated point-of-sale units strategically located in fashionable bars.
For these large units, entirely branded in the Campari Mixx colours, very large self-adhesive panels of the highest quality had to be commissioned.
The panels were screen printed by the Italian printer Serigrafia Formiginese, an ISO9001 certified business located near Modena and serving a host of world leading clients, from the automotive to the consumer sector.
Aside from the challenging size of the self-adhesive displays, the Campari marketing team expected identical reproduction results on the two substrates used for these panels.
These were PVC for the sides and transparent polycarbonate for the backlit front panels - two materials with strikingly different physical qualities.
The use of these substrates provided Serigrafia Formiginese with a number of production challenges that were solved thanks to Capillex CP from Autotype, a capillary film developed specifically for this type of ultra-demanding screen-printing applications.
Capillex CP is a controlled profile stencil film specifically formulated for ultra fine halftone and line printing.
The low stencil profile and optimised Rz-value give superb dot reproduction and sheet-to-sheet reproducibility could finally be achieved.
Due to the low stencil profile, ink deposit was kept as low as possible and did not cause skipping and other dot distortion problems.
The problem-free process and high-quality finish provided by Capillex CP was greatly appreciated by the Italian printer as it ensured quick setup times, consistent quality and reliability.
At the same time Serigrafia Formiginese was also able to meet the stringent demands of the Campari marketing management team and their paramount concern for total brand consistency and recognition.
Once again, the right combination of passion, attention to details and precise technology ensured the success of an important commercial operation.
Not what you're looking for? Search the site.
Contact MacDermid Autotype
Tel +44 1235 771111
Other MacDermid Autotype stories
-
Autotex film gives keyboards stainless finish
MacDermid Autotype has introduced a hardcoated polyester film for producing stainless-steel effects for membrane keyboards, keypads and fascia panels. -
Pre-pay meters utilise MacDermid polyester films
Autostat polyester films from MacDermid Autotype are being used by Metalgrapho in the production of a range of pre-pay electricity and water meters. -
Antimicrobial film used in nurse call systems
Antimicrobial film from MacDermid Autotype is being used in a range of Medicare nurse call systems to ensure the devices meet the stringent hygiene standards demanded by hospitals. -
MacDermid supplies polyester film technology
MacDermid Autotype has supplied its polyester film technology to Minimax for use in its FMZ 5000 central fire-alarm system, which offers superior fire detection and automatic fire extinguishing. -
Film protects medical alarms from microbes
Autotex AM hard coated film incorporates a specially developed Microban antimicrobial agent, which is evenly distributed throughout the film coating.
Articles by product category
- Consultancy and Services (903)
- Machine Building (4,517)
-
Engineering Design Software (6,179)
- Engineering Design Software (12)
- 2D CAD software (200)
- 3D CAD software (1,157)
- FEA and structural analysis software (369)
- Fluid, thermal, noise, vibration software (334)
- Simulation, modelling, validation software (914)
- Rendering, visualisation, styling software (196)
- Materials design and moulding design software (151)
- Process, instrumentation, automation software (258)
- Electrical design software (164)
- Publishing and documentation software (229)
- Maths, charting, statistics, QA software (317)
- Data, document management software (310)
- CAM, CNC, production management software (568)
- File conversion software, data capture (351)
- PLM and collaboration software (649)
-
Drives, Motors and Controls (3,361)
- Drives, Motors and Controls (1)
- Precision Motors and Gears (411)
- Industrial Drives/Controls (1,276)
- Linear Drives and Motors (114)
- Industrial Motors (497)
- Stepper and Servo Drives, Motors, Controls (1,060)
- Small Mechanical Components, Joining, Tools (1,975)
-
Control and Instrumentation (5,028)
- Plantwide control (1,324)
- Plant- and Machine-Wide Communications (1,174)
- Smaller-Sized PLCs (387)
- CNC and Motion Controllers (184)
- Mid-range and Large PLCs (201)
- Power Supplies, Uninterruptible Power (562)
- HMIs/Operator Interfaces (294)
- Logic Controllers, Timers and Relays (96)
- Cabling, Conduit, Signal Conditioning (806)
-
Monitoring, Measurement and Quality (5,459)
- Monitoring, Measurement and Quality (1)
- Data acquisition Software and Communications (494)
- Data Acquisition Hardware and PC I/O Boards (472)
- Electrical and Electronic Testing, PAT Equipment (630)
- Form/co-ordinate, optical, vision instruments (703)
- Gauges, Indicators and Instruments (440)
- Data loggers (422)
- Materials testing equipment (421)
- Telecomms/network test equipment, software etc (154)
- Testing and Calibration Services and Information (500)
- Testing, analysing and monitoring equipment (1,222)
-
Electrical and Electronic Equipment Design (4,160)
- Batteries, chargers and circuit protection (555)
- Connectors, Terminals, Busbars, Slip Rings (679)
- Enclosures and Equipment Cooling Fans (709)
- Knobs, Handles and Enclosure Hardware (420)
- PCs and Embedded Systems (798)
- Electrical and Electronic Subassemblies (369)
- Electrical and Electronic Components (630)
-
Materials and Processing (2,963)
- Materials and Processing (5)
- Materials and components (2,215)
- Rapid Prototyping (458)
- Materials processing and testing (285)
-
Engineering Industry News, Resources (6,093)
- Engineering Industry News, Resources (4)
- Engineering Business News, Views (388)
- Engineering Exhibitions, Events (562)
- Engineering Conferences (425)
- Engineering Seminars (400)
- Engineering Industry Developments, Awards (633)
- Engineering Guides, Newsletters (349)
- Engineering Recruitment, Employment (219)
- Engineering Training Courses (433)
- Engineering Education, Resources, Standards (838)
- Engineering Industry Reports, Surveys (597)
- Electronic Resources for Engineers (278)
- Health and Safety Legislation (402)
- Health and Safety Strategy, Risk Assessment (113)
- Health and Safety Consultancy, Software (175)
- Health and Safety Events, Training, News (277)
-
Powertrain Design (3,598)
- Powertrain Design (2)
- Bearings (939)
- Chains and belts (326)
- Gears, brakes, couplings and engines (1,441)
- Hydraulic Components (471)
- Lubricants (418)
-
Capital Equipment (3,387)
- Capital Equipment (1)
- Manufacturing Machinery and Plant Equipment (468)
- Production line blowers and fans (62)
- Compressors and Air Treatment (510)
- Electronics Manufacturing, Tools, Instruments (192)
- Electrical hardware (131)
- Machinery and Production Equipment (1,093)
- Robotics, Handling and Storage (930)
-
Sensors (7,080)
- Sensors (8)
- Accelerometers and Vibration Sensors (427)
- Loadcells, Force Sensors, Torque Sensors (699)
- Pressure sensors (621)
- Flowmeters and Flow Sensors (618)
- Level Sensors and Leak Detectors (527)
- Linear Position Sensors (399)
- Rotary Position, Tilt and Angular Sensors (546)
- Proximity Sensors (700)
- Gas, Chemical, Radiation, Magnetic Sensors (284)
- Humidity and Environmental Sensors (152)
- Temperature sensors (612)
- Vision and Colour Sensors (1,384)
- Barcode Sensors (103)
- Valves, Pumps, Process Hardware (3,623)
