Anti-counterfeiting films launched
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MacDermid Autotype product story
Edited by the Engineeringtalk editorial team
Feb 26, 2007
Based on a combination of ultraviolet visible inks and holographic labelling, MacDermid Autotype's new packaging is extremely difficult to reproduce or copy
MacDermid Autotype has become the first major manufacturer of screen printing films, direct emulsions and associated chemistry to introduce specially developed product packaging, designed to combat counterfeiting.
Based on a combination of ultraviolet visible inks and holographic labelling, the new packaging is extremely difficult to reproduce or copy, and acts as a further guarantee of MacDermid Autotype's product quality.
In addition, the new product packaging has been introduced to reflect the recent change in brand identity, with the 'Autotype in a box' logo, used for the last 20 years, being phased out as part of a process of a global rebranding programme under the MacDermid banner.
All screen print films shipped from January first 2007, including photo-stencil, indirect stencil and knife cut films such as Autotype Capillex, Autotype Alphastar and Autotype Novastar, will be supplied using the new product packaging.
This will incorporate high-security labelling, printed using UV sensitive inks and featuring unique holographic designs, which contain multiple embedded security devices.
Marketing Communications Manager, Maurisio Fantato, explains that, "Counterfeiting of our MacDermid Autotype branded products, especially in parts of Asia, is becoming a growing problem and potentially impacts on our reputation for quality and integrity".
"Just as importantly, screen printers rightly have a high expectation of product performance, consistency and reliability when purchasing a MacDermid Autotype branded product and although counterfeit items may be cheap they are always inferior in all other respects".
"The new packaging will therefore help our dealers worldwide and the many tens of thousands of end users of MacDermid Autotype products to be certain that they are purchasing and using the genuine article, backed by our guarantees of quality and performance".
To help dealers check that each consignment of screen printing films comes from MacDermid Autotype's manufacturing centre in the UK the company will also be supplying special laser pens so that pack labels can be checked at the point of local distribution or use.
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Contact MacDermid Autotype
Tel +44 1235 771111
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