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Product category: Engineering Education, Resources and Standards
News Release from: Automotive Academy
Edited by the Engineeringtalk Editorial Team on 16 December 2005

Executives flock to automotive education

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In its first week, more than 200 executives signed up to the Automotive Academy's Business Executive Support Programme for motor industry managers.

In its first week, more than 200 executives signed up to the Automotive Academy's Business Executive Support Programme for motor industry managers The distance-learning programme, which is free of charge, uses the Educare process to refresh knowledge of business essentials, boost personal development and help every participating company stay competitive, sustainable and profitable

The programme has three phases.

The first phase contains six refresher modules, which can be undertaken at home or in the office, often in less than half an hour.

The modules - Planning in Business, Leadership, Motivation, Principles of Marketing, Sales Essentials and Customer Service - give the manager a condensed, easy-to-follow guide to the '10 most important things you need to know about'.

One module is delivered each month.

This refresher programme is followed by a second phase of self-selected topics taken from a menu of academy courses covering workplace organisation, statutory regulations, continuous improvement techniques and problem solving.

The final Business Engine phase will be a dedicated forum for like-minded executives to discuss best practice and learn from a range of seminars and workshops.

Academy Chief Executive, Alan Begg, said: "Only by identifying and delivering the skills we need will we succeed in tomorrow's market place".

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