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In-mould labelling improves product aesthetics

An Avery Dennison product story
Edited by the Engineeringtalk editorial team Nov 4, 2005

Manufacturers of household and industrial appliances and other products can enhance their branding, while lowering applied label costs, with Avery Dennison's Accu-Place in-mould labelling technology.

Manufacturers of household and industrial appliances, electronics, HVAC and other products can enhance their branding, while lowering total applied label costs, with Avery Dennison's Accu-Place in-mould labelling (APIML) technology.

APIML enables manufacturers to incorporate pre-printed labels into the production process for brand nameplates or other messaging areas without mould modification.

Because the label is moulded into the part, permanence is ensured, secondary decorating processes are eliminated and work-in-process inventories are reduced.

An extremely flexible process, APIML can be used with polypropylene, polyethylene, polycarbonate, nylon and ABS parts.

Using Avery Dennison's proprietary Accu-Tack technology, an in-mould label placed inside the mould is precisely held in position as the part is being produced.

The label bonds with the molten plastic, rendering a finished part with an embedded label.

APIML eliminates the need for traditional pressure-sensitive labels and secondary processes such as pad printing, hot stamping and silk screening.

Savings with APIML could range from 10 to 30% depending on the application and manufacturing requirements.

"Whether it's a major home appliance, a power tool, an air conditioning unit or any other type of consumer or industrial product, manufacturers need to convey their brand value to the end user", said Michel Merkx, General Manager of Avery Dennison's Industrial Products Division.

"In an extremely competitive global market place, they also need to accomplish this in a cost-effective way".

"APIML delivers exceptional product aesthetics while at the same time reducing total applied label costs".

Several major product manufacturers are already gaining a competitive advantage using APIML.

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