Bosch commits to European charter
Bosch has committed itself to a new road safety initiative that seeks to halve the number of road deaths on European Union roads by 2010.
Bosch has committed itself to a new road safety initiative that seeks to halve the number of road deaths on European Union roads by 2010.
Together with 38 other companies and associations, Bosch signed the European Charter on Road Safety in Dublin last month.
The charter integrates companies, associations and other groups in an effort to reduce the number of people killed in road accidents from the current 40,000 to 20,000 in just six years.
The Bosch Chassis Systems division has made a commitment to giving the public more information about the benefits of its Electronic Stability Programme (ESP) and thus promote its wider application.
Scientific studies have shown that ESP is a major force in increasing road safety.
Research by the German insurance industry suggests that 60% of all fatal accidents are due to skidding.
In the European Union, 28% of all newly registered cars are now equipped with the ESP safety system.
Bosch intends to increase this share to 50% by the year 2010.
To reach this goal, the company is continuing to develop ESP technology further in order to make it even more attractive to final customers and car manufacturers.
It is adding extra convenience functions such as hill hold, which assists in starting the car when stopped on a hill.
Bosch is also offering training courses for manufacturers' dealerships to provide them with better arguments when selling to customers.
The basic safety function of the ESP system has not changed since Bosch began its large-volume production in 1995: ESP detects skidding movements at the very beginning and, by reducing the engine output as well as additionally braking each wheel separately, it keeps the car safely on track.
In a study completed in 2002, DaimlerChrysler confirmed that the standard equipment of ESP in all Mercedes passenger cars had reduced their involvement in single car accidents in Germany by a good 25%.
Single car accidents are accidents in which a driver loses control over a car without any outside influence.
Following the evaluating some one million personal injury accidents, Toyota arrived at the conclusion that the standard fitment with ESP could even reduce the number of severe single car accidents by half.
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