UK catching up in automotive ESP installations
A
Bosch Automotive OE Division product story
Edited by the Engineeringtalk editorial team
Feb 16, 2006
Installation rate for ESP systems on new cars sold in the UK continues to climb and now one in every three new cars sold in Britain is fitted with this technology.
The installation rate for electronic stability programme (ESP) systems on new cars sold in the UK continues to climb and now one in every three new cars sold in Britain is fitted with this active safety technology.
The fitment rate in the UK two years ago was only 20%, among the lowest in the European Union.
Figures just released by Bosch - developer of the technology - show that the number of cars last year fitted with ESP has risen to 34%.
However, the UK still lags well behind Germany where two out of every three new cars are fitted with the system.
The European average is 39%.
The Bosch figures follow closely on the publication of the Cars 21 report, a plan for the EU car industry promising safer, cleaner cars and a simpler set of rules for EU car makers.
One of the report's goals is the compulsory fitment of safety systems on cars including ESP plus other active and passive safety technologies.
To help boost the installation rate, Bosch has embarked on a proactive active safety training programme in the UK called Esperience.
The objective of the scheme is to train dealer sales staff in how active safety systems, such as ESP, work and give them practical demonstrations of these technologies.
So far the company has trained some 3000 dealer sales staff including dealership representatives from various car manufacturers.
As one of the first signatories to the EU Road Safety Charter - a commitment to halve the current number of deaths on European roads from 50,000 to 25,000 by 2010 - Bosch has undertaken to raise the awareness and promote the benefits of ESP as part of its contribution to the charter.
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