Director outlines stainless growth strategy
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British Stainless Steel Association product story
Edited by the Engineeringtalk editorial team
Nov 23, 2004
Nigel Ward, the new Director of the British Stainless Steel Association has outlined some new initiatives for the association to address the lack of growth in the UK for the demand of stainless steel.
Nigel Ward, the new Director of the British Stainless Steel Association has outlined some new initiatives for the association to address the lack of growth in the UK for the demand of stainless steel.
Speaking at the association's recent Annual Dinner in Birmingham, attended by a record number of 150 BSSA members and guests, he reasoned that a major factor why the stainless market continued to lag behind its European counterparts was that countries such as Germany, Italy and Spain had a record of substantial investment in market development activities over a long period.
He commented: "Whilst we should recognise the manufacturing environment in which we work, we know that we cannot influence the macroeconomic landscape".
"However this should not deter us from identifying specific areas where we can make a real contribution, either as the BSSA itself, or as part of the wider network of market development associations, utilising a market sector approach to embrace sectors such as energy, food and drink, transport and consumer products".
The BSSA Director also suggested that a UK-based stainless steel design competition would increase the awareness of stainless steel, particularly with the youth, importantly future consumers for this environmentally respectable material.
In his concluding remarks, Ward reiterated that continuing efforts will be maintained to establish the BSSA as the prime provider of information, training and education on stainless steel.
He also confirmed that the keynote speaker for the BSSA's Annual Luncheon at the Holiday Inn, Sheffield on Wednesday 13th April 2005 would be Juha Rantenen, the CEO of Outokumpu.
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