Turquoise seals get patent acceptance
A
Trelleborg Sealing Solutions product story
Edited by the Engineeringtalk editorial team
Jan 24, 2001
Thought to be one of the first of its kind for an industrial component, the turquoise colour used by Busak+Shamban in its seals range has been accepted for patent by the UK trademark registry
Thought to be one of the first of its kind for an industrial component, the distinctive turquoise colour, used by Busak+Shamban in the manufacture of their seals range, has been accepted for patent by the UK trademark registry.
The turquoise colour was adopted by Busak+Shamban more than 40 years ago, to distinguish the seal from a growing number of counterfeits - an important issue since users need to be certain they are purchasing correctly engineered parts.
Background: The use of the distinctive tuquoise colour for the Shamban seal goes back to the 60ūs when, manufactured from modified PTFE, the company wished to distinguish their range from others.
Different PTFE compounds were added to the range but Shamban (later to become Busak+Shamban) persisted with the use of their coloured seals which began to find more general use in industrial applications where they were chosen for their high performance.
Probably the colouration helped to remind engineers of their operational capabilities at extremes of pressure and temperature.
Today the turquoise seal is a market leader and testimony to the power of visual branding - even for such a relatively small component.
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