Croner and CCH companies rebranded

Wolters Kluwer UK, a leading information and professional services company, is unveiling a new branding strategy and visual identity for its Croner and CCH brands.

Wolters Kluwer UK, a leading information and professional services company, is unveiling a new branding strategy and visual identity for its Croner and CCH brands.

Part of the leading multinational publisher and information services company Wolters Kluwer, Wolters Kluwer UK delivers information tools, software, expert advice, insurance and consultancy for business, professional service and public sector organisations.

Under the new branding architecture, its diverse range of professional services will be consolidated under two visually represented brands: Croner and CCH.

"Croner and CCH are well respected brands in their respective industries and share many customers.

"Simplifying the way we market our products and services to a single consistent look will make it easy for customers to recognize our services and benefit from the diversity of our offerings," says Chris Mellor, CEO, Wolters Kluwer UK.

The new visual identity and branding strategy reflect a very significant transformation underway across Wolters Kluwer UK's operations towards one business due to the changing nature of its markets with customers moving to integrated information solutions to satisfy their increasing needs for on-demand information.

Simplifying its brand portfolio to focus on the Croner and CCH brands gives customers a clear overview of Wolters Kluwer UK's integrated services combining business information, consulting and advice, and software tools.

The first of such collaborative products, Croner-i Plus, which combined online HR information, telephone advice, employment tribunal representation and legal expenses insurance, was launched earlier in the summer and early successes reaffirm the need for 'hybrid' products.

In the UK, Wolters Kluwer's well known Croner and CCH company brands involved with the new branding strategy include the following market leaders: Croner: Croner Information; Croner Consulting; Croner Training; Croner Reward; and Croner Software.

CCH: CCH Information; CCH Fee Protection; CCH Professional Development; and CCH Software.

Customers will continue to see these brands but they will now be referred to as product family names under the Croner and CCH umbrella, rather than as individual company brand names.

For further information about Wolters Kluwer UK, Croner or CCH, please visit the Wolters Kluwer media centre and download a copy of the corporate brochure.

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