3D CAD downloads bring business benefits
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Catalog Data Solutions (CDS) product story
Edited by the Engineeringtalk editorial team
Nov 17, 2006
Catalog Data Solutions (CDS) has revealed the spectacular business results achieved by JW Winco using CDS's 3D CAD Download Solution.
Catalog Data Solutions (CDS) has revealed the spectacular business results achieved by JW Winco using CDS's 3D CAD Download Solution.
JW Winco provides a comprehensive selection of quality metal and plastic, metric and inch size standard machine components and assembly hardware.
These modern design, ergonomically shaped standard components bring a 21st century look, function and feel to customer equipment.
"Since implementing the CDS 3D CAD Download Solution in February of 2006, we are already averaging over 850 downloads per month from our library of over 18,000 CAD models and sales lead generation from CAD models already far exceeds that from traditional marketing (paper catalogues, advertising, trade shows etc)".
"For the year sales leads from CAD models are already 60% of our total sales leads", said John M Winkler, JW Winco CEO.
"Sales leads from CAD downloads convert to sales at a higher rate and even more importantly they convert faster".
"And the cost per lead from CAD downloads is less than 10% of the average cost per lead from traditional marketing".
"We're delighted to have already achieved so great an ROI on a very modest outlay".
"We are delighted at the rapid - within just months - business success being achieved by JW Winco after adding 3D CAD downloads", said John Major, CEO Catalog Data Solutions.
"This success provided irrefutable evidence that online 3D models are an important sales and marketing tool for all industrial suppliers and distributors".
"With many customers moving from 2D to 3D CAD systems providing online 3D CAD model downloads often 'locks' products into a design so suppliers later benefit from the sales success of that design".
"Suppliers without 3D models on their website are at risk of losing customers to their competition who do offer 3D models".
Studies show that over 90% of designers and engineers now use the Internet to locate components for their new designs.
Catalog Data Solutions helps industrial suppliers and distributors grow sales and strengthen customer loyalty through interactive online catalogues, e-commerce, 3D CAD model delivery and product configurator solutions.
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