CAD downloads give tool company an edge
A
Catalog Data Solutions (CDS) product story
Edited by the Engineeringtalk editorial team
Feb 7, 2007
Putting downloadable CAD models on its website has helped Catalog Data Solutions (CDS) to increase its 2006 sales by more than 50% compared to 2005.
Catalog Data Solutions' (CDS) 2006 sales increased by more than 50% over 2005.
In 2006 the company added many prestigious new customers including Emerson Power Transmission, JW Winco, Accurate Screw Machine Corporation, Associated Spring Raymond, and Atlas Caster, as well as earning repeat business from existing customers including Gates Corporation, Asco Valve, Ohio Nut and Bolt, Century Spring and Buckeye Fasteners.
"By providing freely downloadable 3D CAD models of your products, you save design engineers valuable time and make it easier for customers to select your products rather than your competitors' products".
"In return you generate sales leads from user registration and your parts are 'locked and loaded' into their designs, so you will enjoy sales in proportion to the sales success of those designs", said John Major, CEO, Catalog Data Solutions.
"Industrial suppliers making an investment in their websites via online catalogues with CAD model downloads (and possibly ecommerce and configurators) can expect increased sales and lasting customer loyalty".
"The 3D CAD downloads supply critical engineering information, reduce engineering design costs, accelerate time to market, and ensure design accuracy".
"Conversely industrial suppliers without 3D CAD models on their websites are at risk of losing customers to competitors who do offer 3D CAD models".
"CAD downloads are an important sales and marketing tool for all industrial suppliers to turn browsers into customers".
"Since implementing 3D CAD downloads (in February 2006) we have averaged more than 850 downloads a month from our 18,000 CAD model library".
"Already 60% of our sales leads are from CAD models and 40% from traditional marketing".
"CAD downloads sales leads convert to sales at a higher rate and even more importantly they convert faster!".
"And the cost per lead from CAD downloads is less than 10% of the average cost per lead from traditional marketing" said JW Winco CEO, John Winkler.
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