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CML Innovative Technologies product story
Edited by the Engineeringtalk editorial team
Mar 10, 2006
New Worldwide Marketing Director for lighting firm "thrilled" with new role after he was only recently given responsibility for Europe.
CML Innovative Technologies has appointed Stefan Keller as Worldwide Marketing Director with immediate effect.
Only recently appointed European Marketing Manager, Keller has now taken over worldwide responsibility for all of CML-IT's multi-market activity.
Frank Robertazzi, VP Worldwide Sales and New Business Development, said: "Keller will be the driving force behind CML-IT's worldwide product launch strategy and will continue to forge ahead with making CML-IT a well-known worldwide brand for lighting".
With more than 30 years' experience in the global optoelectronic, electromechanical and passive sectors, Keller is excited about the opportunities for CML-IT to grow.
"We offer a wide range of lighting technologies including LED and incandescents", he said.
"I am thrilled about this new role and am sure we will be known as the worldwide added-value provider of lighting".
Keller's appointment is a further step in the strategy of CML-IT's worldwide multi-market team to leverage better its global resources.
In 2005, the company made progress by integrating local CML-IT plants from several countries into a seamless global network of power houses for lighting products.
For the first time, CML-IT published a global selector guide with products from all factories and introduced a consistent global product launch process.
Keller said: "CML is a strong company with excellent European design, engineering and manufacturing capabilities backed up by volume manufacturing plants in China and Costa Rica".
"Together with our new multi-market and worldwide product launch strategy, we are looking forward to a very successful year in 2006".
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