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News Release from: Coventry University
Edited by the Engineeringtalk Editorial
Team on 21 February 2003
Student scoops global auto design prize
Coventry University student Per Magnus Skold has scooped second prize and $5000 in the prestigious World Automotive Design Competition organised and hosted by the Canadian International AutoShow.
Coventry University student Per Magnus Skold has scooped second prize and $5000 in the prestigious World Automotive Design Competition organised and hosted by the Canadian International AutoShow (CIAS) in Toronto Skold is a third year student on the university's transport design course; his entry to the competition was called "Saab Aura"
This article was originally published on Engineeringtalk on 28 Sep 2004 at 8.00am (UK)
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The judges felt that Skold's idea was "new, fresh and given some more thought could be developed into an interesting and feasible automobile".
The judges thought that this entry reflected "its county of origin well in practicality", and had "excellent attention to detail and consideration of local conditions".
90 of the world's future leaders in automotive design submitted 68 entries, representing 12 internationally recognised transportation design schools.
Each team of students was asked to create a vehicle that met the realistic needs of their own markets, while at the same time recognising the emotional elements that make a vehicle desiring.
The countries represented in this year's competition were: China, France, Japan, England, Italy, Korea, India, Sweden, USA and Canada.
Tim Ball, Senior Lecturer in the University's School of Art and Design, said: "We're delighted to have competed and to have secured second prize for the second year of the competition.
The work entered by our students was, for many, their first attempt at an international competition so we're very pleased to see them achieving such success".
The students' innovative solutions to this year's challenge, were judged by some of the world's foremost authorities on automotive design, representing an impressive array of critics, historians, academics, design media, and past and present active production and concept car designers.
This is the second annual World Automotive Design competition.
Last year Coventry University student Bob Graham Dolton also achieved second place and $5000.
The judges felt that Dolton's entry, which adapted purpose designed road cars for use on a monorail system, demonstrated an in-depth treatment of the sharing concept while incorporating many clever features.
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