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Engineering Education, Resources and Standards
News Release from: Coventry University
Edited by the Engineeringtalk Editorial
Team on 17 November 2003
Honorary degree for Morgan car boss
Next monday, Charles Morgan the Joint Managing Director of the Morgan Motor Company Limited will be conferred with an Honorary Degree of Doctor of Business Administration by Coventry University.
Charles Morgan the Joint Managing Director of the Morgan Motor Company Limited will be conferred with an Honorary Degree of Doctor of Business Administration by Coventry University, for his outstanding services to the motor industry This award will be conferred on Monday 17th November at 1430 GMT
This article was originally published on Engineeringtalk on 28 Sep 2004 at 8.00am (UK)
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On completion of his history of art degree, Charles Morgan decided to follow a career in film and television rather than going to work in the world-renowned family business of Morgan Motor Cars.
After eight years working with ITN, Morgan and four others set up their own company making television news and documentary programmes.
He worked with many famous names including Sandy Gall, Reginald Bosenquet and Alistair Burnett and filmed in locations all over the world.
But Charles Morgan's heart lay in cars and he joined the family company in 1986.
Morgan is the oldest car company anywhere in the world still controlled by the family which established it and Morgan wanted to uphold that tradition.
At that time, each car took nine weeks to make, each section was hand-built, and hand-painted, and there wasn't a computer in sight.
The cars were in heavy demand and the waiting list was seven years and growing.
Morgan knew this wasn't good business and something needed to change.
Morgan decided to study a Diploma in Manufacturing Management at Coventry University.
He enjoyed the course and learning new skills and decided to top-up the diploma to an MBA.
He implemented his newly found knowledge and skills at the Morgan factory - streamlining work processes, multiskilling the workforce, encouraging team-building and bringing in new technology while maintaining the traditional methods and values.
Since Morgan's programme of improvements was introduced the company has gone from strength to strength.
The cars still retain their unique wooden frame and rigorous attention to detail and each customer is brought to the factory to see their purchase in the making by the actual craftsmen on the job.
The company won the Autocar Award for "Specialist Manufacturer of 2000".
On hearing about his honorary degree, Morgan commented: "It was a great surprise and although I'm not sure if I deserve it I take huge pleasure in accepting the honour".
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