Product category:
Design and Development Consultancy
News Release from: Crucible Industrial Design
Edited by the Engineeringtalk Editorial
Team on 28 September 2006
Spectrometer design wins international
award
Crucible has won the bronze award in the Analytical Instrument Industrial Design category of the thirteenth annual International Business Outlook Industrial Design Awards.
Oxfordshire based industrial design consultant Crucible has won the bronze award in the Analytical Instrument Industrial Design category of the thirteenth annual International Business Outlook (IBO) Industrial Design Awards Crucible's design for Oxford Instruments' MQC nuclear magnetic resonance spectrometer was noticed by judges at the Pittcon Exhibition - the world's largest laboratory conference and exposition held in Florida in March this year
This article was originally published on Engineeringtalk on 6 Oct 2006 at 8.00am (UK)
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IBO Awards winners are selected solely based on the instrument's design, not on their technical capabilities or performance.
Mike Ayre, Managing Director of Crucible comments: "Oxford Instruments have been a valued client for the past ten years".
"They are the world leading innovators in the field of analytical equipment, so to have a design for their Molecular Biotools division recognised on an international level is a fantastic achievement".
Barry Jones, Business Manager of Process NMR for Oxford Instruments' Molecular Biotools Division says: "Crucible's design thoroughly deserves the International Business Outlook Award".
"It has given our new range of benchtop NMR instruments a refreshing new look that is a significant departure from traditional designs".
"Although it has only recently been launched into the market, we are already receiving some very positive feedback and we're confident the design will contribute to the success of this product".
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