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Product category: Lubricants
News Release from: Castrol UK | Subject: Castrol Advantage
Edited by the Engineeringtalk Editorial Team on 15 May 2003

Lubrication service has its advantages

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Castrol has launched a new customer offer to ensure that its global expertise is available to manufacturing companies whether they operate internationally, nationally or at a single site.

Castrol has launched a new customer offer called Castrol Advantage, to ensure that its global expertise is available to manufacturing companies whether they operate internationally, nationally or at a single site Commenting on the launch, John Briggs, Business Unit Leader of Castrol Specialised Industrial, says the company's combination of world class experience, advanced lubrication technology and specialised services is only of benefit to manufacturing companies if it is available locally

Castrol Advantage is designed to help manufacturers in the vehicle, metals and machinery industries determine the best mix of lubricants, metalworking fluids and services to deliver improved productivity and cost savings.

Four key competencies will be used to match Castrol's portfolio of products and services to a customer's precise requirements.

Castrol's worldwide experience in maintenance lubricants and metalworking fluids will be accessible through Castrol Advantage to customers via highly qualified employees and an unrivalled knowledge database.

Castrol Advantage customers will have access to a unique range of high-performance products that are developed with input from OEMs and research institutes, and manufactured using the latest raw materials, technology and manufacturing processes.

A wide range of services to boost performance and profitability will be available to Castrol Advantage customers, with expert advice on all aspects of product usage and compatibility, and health and safety and environmental issues.

Customers will have access to information from a network of technical, engineering and research professionals in over 50 countries.

Comments John Briggs: "Whilst we have become a truly global business our local teams are well placed to identify and adopt best practice wherever they are, to provide our customers with a Castrol Advantage in a competitive world".

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