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Product category: Design and Development Consultancy
News Release from: Design Reality
Edited by the Engineeringtalk Editorial Team on 10 March 2005

Dawson and Toogood join creative team

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2005 sees Design Reality expanding its high quality design operation with two new high calibre designers who will compliment its creative team.

2005 sees Design Reality expanding its high quality design operation with two new high calibre designers who will compliment its creative team Kelly Dawson is a graduate of John Moores University with a 1st class honours degree in product design and digital modelling

Past projects have included design work for Lowe Alpine and a concept hybrid collapsible rucksack which is set to be retailed internationally this year.

Dawson is also a former Research Assistant at the National Centre for Product Design and Development Research where she investigated national product design identities and cultural values and influences in design.

Noel Toogood graduated from Salford University with a 1st class honours degree in sports equipment and design.

Toogood comes with a wide experience of most aspects of the design industry from graphics and illustration to computer-animation and presentation modelling.

He has in-depth experience of working on various projects involving ergonomic design.

He developed a concept personnel protection system for professional cyclists able to protect major joints in the event of impact and automatically raise an alarm to gain immediate assistance.

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