Corporate identity revised for bar code specialist
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Datalogic Scanning product story
Edited by the Engineeringtalk editorial team
May 17, 2001
Datalogic's corporate identity has been completely revised to communicate its current changes: a more aggressive image, more futuristic, and more evolutionary to inaugurate a new era
The Datalogic brand is highly respected and recognised instantly by everyone in our industry, as has been the logo, created in 1972 to launch the company and applied consistently, without any major change, ever since.
However distinctive these elements are, our company has evolved dramatically over the intervening years.
In recent years Datalogic has successfully extended the role of the Bar Code beyond its apparent limitations.
By discovering new applications for codes and inventing complex digital equipment to better capture and process the information they contain, we have pushed Data Capture Technology to new limits.
At the same time we recognise that the "simple" Bar Code has developed.
It represents a unique "key" enabling us to unlock the true potential in todays world of digital information found on the internet.
In addition, Datalogic will undergo even more notable changes in this current year, the most significant of which is the upcoming quotation on the stock exchange.
Therefore, the company's corporate identity has been completely revised to communicate these changes: a more aggressive image, more futuristic, and more evolutionary to inaugurate this new era.
Datalogic wishes to emphasise its desire to soar towards more ambitious horizons using an image which shows the characteristics of agility and aggressiveness with which Datalogic should be considered in the market.
An image which underlines the vitality and energy of Datalogic in being able to adapt itself to the constantly ever-changing needs of the market.
An image which confirms its high technological vocation which is always in step with time and which mirrors its perpetual drive towards innovation.
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