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Product category: Industrial Drives/Controls
News Release from: Danfoss Motion Controls
Edited by the Engineeringtalk Editorial Team on 18 July 2003

Investment helps boost market share

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The world market for variable speed drives experienced a considerable drop during 2002, with a number of prominent drive suppliers suffering reduced sales and lost market share.

The world market for variable speed drives experienced a considerable drop during 2002, with a number of prominent drive suppliers suffering reduced sales and lost market share Despite this, Danfoss Motion Controls gained market share overall and closed the year with several percent growth and improved profitability

In today's bear market, the secret is to keep your nerve and both eyes fixed firmly on the future, and Danfoss has continued to invest heavily in manufacturing infrastructure.

Danfoss now designs and manufactures its own power semiconductors in Germany.

And in January this year, a new 7000m2 state-of-the-art printed circuit board plant was opened at Graasten in Denmark - an investment of more than Eur 10 million.

The whole supply chain has been strengthened, ensuring drives compete and ready to install from any one of several factories, within 48hs.

Neither does the technology stand still, and Danfoss has invested equally heavily in R and D.

The Decentral range of products, designed to facilitate drive installation at the heart of the manufacturing process, represents a forward-looking approach to product development.

This year Danfoss launched a new drives concept at Hanover Fair.

The VLT AutomationDrive FC300, to be unveiled in the UK this autumn, raises the bar in drives technology and reconfirms Danfoss Drives' leading position in the international marketplace.

Danfoss pursues a highly industry-focused approach to the market, enabling a deep understanding of the needs of its customers in those strategic markets in which it has accumulated enormous experience.

The company's market lead in HVAC and its long history in the food and beverage markets is evidence of this.

However, a true drives solution comprises not simply the products.

Danfoss understands that without a strong pre-sales consultative-led approach, helping the customer to select the right solution for the application, and backed up by post-sales service for commissioning and application troubleshooting, the solution package is incomplete.

This is an area where Danfoss places great emphasis and consequently has built one of the most extensive networks of experienced and knowledgeable staff and solutions partners.

Despite the current economic climate, Danfoss faces the future with confidence and looks forward to continued growth in market share and profitability, ensuring ongoing excellence in products and service for its customers.

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