Rapson leads water charge
Danfoss appoints Craig Rapson to lead offensive on water and waste water industry.
Danfoss is launching an offensive on the water and waste water industry as part of its global Geared for Growth programme.
In the UK, an expanded sales team focused on the water industry will be headed by Craig Rapson, who has joined Danfoss from Fraser McDonald in Scotland, where he was responsible for Danfoss sales for a number of years.
Rapson was Danfoss Distributor Sales Person of the Year for 2005.
Danfoss claims market leadership in the HVAC and food and beverage sectors and aims to achieve leadership in the water and waste water sector where previously its penetration has been limited by lack of suitably large pump drives.
Now, the Aqua range is tailored to meet the needs of water applications with dedicated programmable features such as duty and stand-by operation.
This is a frequent requirement on pumps and is catered for by pump alternation controls that let the drive control either of two motors, to both of which the drive is tuned.
An embedded timer lets the user select the run-time for the duty pump-set before auto change-over to the stand-by is initiated, to even out wear on the system.
Pipe-fill mode is incorporated to control the fill-up of water pipe systems at start-up, avoiding water hammer and potential damage to seals or the system infrastructure.
This closed loop function allows the setting of a filled pressure set-point and the fill rate can be set as desired.
John Martin, Northern European Region Strategic Business Area Manager, said: "With these specialised, more-powerful drives, Danfoss is now poised to compete for a leading role in the water industry and has invested strongly in experienced personnel".
"We will be taking a highly focused approach to this market and anticipate annual sales growth in excess of 15%, a rate of growth being achieved by these new drives in other markets".
"Rapson particularly has in-depth experience of water applications and, with the other members of the team, will provide the crucial front end consultancy service that adds real customer value to an already competitive and attractive product range".
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