New global identity for lubricant range
A
Dow Corning product story
Edited by the Engineeringtalk editorial team
Apr 6, 2004
Dow Corning is introducing a new identity for its Molykote brand of automotive, food and beverage and industrial lubricant products and services.
Dow Corning is introducing a new identity for its Molykote brand of automotive, food and beverage and industrial lubricant products and services.
The new identity serves to unify the brand name and packaging design.
"The new Molykote look is designed in a more modern and globally consistent style conveying our strengths of providing lubricant expertise, trusted performance, a complete line of products and services, and smart lubrication solutions for our customers", said Randall Rozin, Molykote Global Brand Manager.
"Only the packaging is changing.
The product formulations remain the same exceptional quality and consistency customers have come to rely on for nearly 60 years".
An innovative packaging design, including an "extended content" label in Europe, allows Molykote to offer more local languages for its products around the world - up to 20 in Europe, four in Asia and four in the Americas.
To enable customers to simplify their specification process, most lubricant products currently branded under the Dow Corning label will be marketed under the Molykote brand.
"The global harmonisation of our brand names, product descriptions and visual identity will result in more efficient marketing and communications, resulting in improved ease of use by our customers and distributors alike", Rozin said.
Not what you're looking for? Search the site.
Contact Dow Corning
Tel +44 1676 528 000
Other Dow Corning stories
-
Faster curing makes conformal coatings more viable
Conformal coatings are used to protect a variety of printed circuit boards in automotive electronics from environmental factors such as debris and water. -
Combined starter-alternator reduces petrol use
Dow Corning is helping auto manufacturers and suppliers boost gas mileage and reduce emissions. -
Dow Corning outlines use of conformal coatings
Conformal coatings are commonly used to protect a variety of printed circuit boards (PCBs) in automotive electronics from environmental factors, particularly from debris and water. -
Collaborations help improve car electronics
Rogier Reinders of Dow Corning Electronics explains the factors driving vehicle-electronics innovation. -
Silicone lubricants for wind energy
Silicones from Dow Corning are helping wind energy become one of the world's fastest growing sources of renewable power.
Articles by product category
- Consultancy and Services (903)
- Machine Building (4,517)
-
Engineering Design Software (6,179)
- Engineering Design Software (12)
- 2D CAD software (200)
- 3D CAD software (1,157)
- FEA and structural analysis software (369)
- Fluid, thermal, noise, vibration software (334)
- Simulation, modelling, validation software (914)
- Rendering, visualisation, styling software (196)
- Materials design and moulding design software (151)
- Process, instrumentation, automation software (258)
- Electrical design software (164)
- Publishing and documentation software (229)
- Maths, charting, statistics, QA software (317)
- Data, document management software (310)
- CAM, CNC, production management software (568)
- File conversion software, data capture (351)
- PLM and collaboration software (649)
-
Drives, Motors and Controls (3,361)
- Drives, Motors and Controls (1)
- Precision Motors and Gears (411)
- Industrial Drives/Controls (1,276)
- Linear Drives and Motors (114)
- Industrial Motors (497)
- Stepper and Servo Drives, Motors, Controls (1,060)
- Small Mechanical Components, Joining, Tools (1,975)
-
Control and Instrumentation (5,028)
- Plantwide control (1,324)
- Plant- and Machine-Wide Communications (1,174)
- Smaller-Sized PLCs (387)
- CNC and Motion Controllers (184)
- Mid-range and Large PLCs (201)
- Power Supplies, Uninterruptible Power (562)
- HMIs/Operator Interfaces (294)
- Logic Controllers, Timers and Relays (96)
- Cabling, Conduit, Signal Conditioning (806)
-
Monitoring, Measurement and Quality (5,459)
- Monitoring, Measurement and Quality (1)
- Data acquisition Software and Communications (494)
- Data Acquisition Hardware and PC I/O Boards (472)
- Electrical and Electronic Testing, PAT Equipment (630)
- Form/co-ordinate, optical, vision instruments (703)
- Gauges, Indicators and Instruments (440)
- Data loggers (422)
- Materials testing equipment (421)
- Telecomms/network test equipment, software etc (154)
- Testing and Calibration Services and Information (500)
- Testing, analysing and monitoring equipment (1,222)
-
Electrical and Electronic Equipment Design (4,160)
- Batteries, chargers and circuit protection (555)
- Connectors, Terminals, Busbars, Slip Rings (679)
- Enclosures and Equipment Cooling Fans (709)
- Knobs, Handles and Enclosure Hardware (420)
- PCs and Embedded Systems (798)
- Electrical and Electronic Subassemblies (369)
- Electrical and Electronic Components (630)
-
Materials and Processing (2,963)
- Materials and Processing (5)
- Materials and components (2,215)
- Rapid Prototyping (458)
- Materials processing and testing (285)
-
Engineering Industry News, Resources (6,093)
- Engineering Industry News, Resources (4)
- Engineering Business News, Views (388)
- Engineering Exhibitions, Events (562)
- Engineering Conferences (425)
- Engineering Seminars (400)
- Engineering Industry Developments, Awards (633)
- Engineering Guides, Newsletters (349)
- Engineering Recruitment, Employment (219)
- Engineering Training Courses (433)
- Engineering Education, Resources, Standards (838)
- Engineering Industry Reports, Surveys (597)
- Electronic Resources for Engineers (278)
- Health and Safety Legislation (402)
- Health and Safety Strategy, Risk Assessment (113)
- Health and Safety Consultancy, Software (175)
- Health and Safety Events, Training, News (277)
-
Powertrain Design (3,598)
- Powertrain Design (2)
- Bearings (939)
- Chains and belts (326)
- Gears, brakes, couplings and engines (1,441)
- Hydraulic Components (471)
- Lubricants (418)
-
Capital Equipment (3,387)
- Capital Equipment (1)
- Manufacturing Machinery and Plant Equipment (468)
- Production line blowers and fans (62)
- Compressors and Air Treatment (510)
- Electronics Manufacturing, Tools, Instruments (192)
- Electrical hardware (131)
- Machinery and Production Equipment (1,093)
- Robotics, Handling and Storage (930)
-
Sensors (7,080)
- Sensors (8)
- Accelerometers and Vibration Sensors (427)
- Loadcells, Force Sensors, Torque Sensors (699)
- Pressure sensors (621)
- Flowmeters and Flow Sensors (618)
- Level Sensors and Leak Detectors (527)
- Linear Position Sensors (399)
- Rotary Position, Tilt and Angular Sensors (546)
- Proximity Sensors (700)
- Gas, Chemical, Radiation, Magnetic Sensors (284)
- Humidity and Environmental Sensors (152)
- Temperature sensors (612)
- Vision and Colour Sensors (1,384)
- Barcode Sensors (103)
- Valves, Pumps, Process Hardware (3,623)
