Product category:
PLM and collaboration software
News Release from: Siemens PLM Software
Edited by the Engineeringtalk Editorial
Team on 12 October 2005
PLM technology extends to mid-size
entrprises
UGS Corp has unveiled an aggressive and industry-changing strategy to serve the EMEA high-growth mid-market - focused on delivering enterprise-level PLM technology in an easy-to-deploy portfolio.
UGS Corp has unveiled an aggressive and industry-changing strategy to serve the EMEA high-growth mid-market - focused on delivering enterprise-level PLM technology in an easy-to-deploy portfolio to companies in the mid-market UGS made the announcement at its EMEA mid-market launch event in Prague, which was attended by more than 280 persons from its indirect channel partners, selected strategic customers and press executives
"This is all about bringing PLM to the mid-market", said Angus Marshall, Director of Sales and Channel Programmes EMEA for UGS.
"We are changing the game with the introduction of a PLM product portfolio to the mid-market and an aggressive and industry-changing strategy with the launch of our new global channel programme".
"UGS is part of Microsoft's global 'Peak Performance' initiative, which focuses on key solution scenarios in the manufacturing industries", said Gunter Rester, Director of Discrete Manufacturing Industries for Microsoft EMEA.
"Among these scenarios, PLM and engineering collaboration has one of the highest potentials and UGS is one of our top partners in this space".
"Our close joint development with UGS leads to one of the most advanced PLM solutions built on a widely used collaboration software stack from Microsoft".
UGS' mid-market strategy is supported by two key components.
The new product portfolio - the UGS Velocity Series portfolio - marks the first offering to combine UGS' Solid Edge and Femap software - two proven mid-market solutions for digital product development - with the unparalleled technology of UGS' Teamcenter software, the world's most widely used PLM portfolio.
The new Global Channel Programme focuses on deploying enterprise-level PLM to mid-size manufacturers that is easy to buy, install, deploy, use and support.
The new program will expand partner capacity by 50% by the end of 2006.
Partners in the new UGS channel program can sell UGS' entire suite of products, including portfolios like the UGS Velocity Series as well as individual products like NX - UGS' flagship suite of digital product development software - and the new breakthrough collaborative product data management (cPDM) product - Teamcenter Express.
Similar to large organisations, mid-size manufacturers face issues of global sourcing, product customisation, accurate and timely quotations, programme management, integrated design and manufacturing and increased regulatory requirements.
However, mid-size manufacturers typically lack the resources necessary to effectively manage the explosion of 3D data associated with these issues.
In the September 2005 AMR Research Alert: "UGS thinks big about midmarket PLM", Michael Burkett says: "Midmarket investment in PLM will grow at a 12% compound annual growth rate through 2009, AMR Research estimates".
"The introduction of the UGS Velocity Series shows UGS' commitment to the unique requirements of mid-size manufacturers, where affordability, ease of implementation, and total cost of ownership are so important".
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