Battery manufacturer signs Sears contract
An
EnerSys product story
Edited by the Engineeringtalk editorial team
Mar 1, 2007
Beginning in March, 2007, Sears Auto Centers will be the exclusive distribution channel for DieHard Platinum batteries.
EnerSys has signed a multi-year contract with Sears Holdings to manufacture and supply Sears with a newly categorised DieHard Platinum branded battery for aftermarket automotive and marine applications.
DieHard is America's most preferred automotive battery, among those stating a preference.
Beginning in March, 2007, Sears Auto Centers will be the exclusive distribution channel for DieHard Platinum batteries.
"By working with EnerSys on the new DieHard Platinum battery, we continue the legacy of innovation that was established with the original DieHard battery 40 years ago", said Rick Sawyer, Vice President/General Merchandise Manager of Sears Auto Centers.
"We're confident this new battery will live up to the DieHard brand name and that users will be pleased with its performance".
These premium-grade batteries are designed for a longer life than traditional batteries, offer increased levels of safe operation, can withstand extreme heat and cold, and are durable for consumer automotive/marine applications.
The DieHard Platinum battery will offer proven vibration resistance to the consumer market.
The new DieHard Platinum batteries have up to 28% more cold cranking Amps (CCA) than comparatively sized spiral absorbed glass mat (AGM) batteries, providing much more starting power to automobiles and boats, along with unmatched reserved capacity.
These thin-plate pure-lead batteries will carry DieHard batteries' best-ever, free replacement warranty.
"We're thrilled to provide this high-end, durable DieHard Platinum version to consumers", said John Craig, Chairman, President and Chief Executive officer of EnerSys.
"This partnership represents a great opportunity for more users to benefit from our pure-lead technology products".
The DieHard Platinum batteries are manufactured in EnerSys' US manufacturing facility in Warrensburg where the first DieHard Platinum came off the production line today.
They have a valve-regulated design that allows them to be installed in any orientation, except inverted, without spilling and the US Department of Transportation has classified them as non-spillable for safe shipping.
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