Long-standing deal to end in December
An
Endevco product story
Edited by the Engineeringtalk editorial team
Aug 21, 2008
Endevco customers will be able to work directly with any of its local direct sales personnel, resellers and representatives in Europe and Asia.
Endevco Corporation has announced the termination of its nonexclusive reseller relationship with Denmark-based Bruel and Kjaer, effective 31st December 2008.
"Our current global strategic objectives include an aggressive expansion of our sales channels around the world to provide our customers with the highest levels of service in all regions", said David Kertes, Endevco Director of Sales and Marketing.
"The relationship with Bruel and Kjaer has been very productive over the years".
"However, our sales channel strategy must respond to the globalisation and natural evolution of business goals and market opportunities".
This development will provide Endevco customers with an important new degree of flexibility in now being able to work directly with any of its local direct sales personnel, resellers and representatives in Europe and Asia.
Bruel and Kjaer will continue to be an Endevco customer for their own internal uses.
"Endevco and Bruel and Kjaer have had a successful co-operation for almost 10 years, and we expect to continue using Endevco products in our solutions", said Peter Henning, Marketing Manager, Bruel and Kjaer Sound and Vibration Measurement.
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