Product category:
Consultancy and Services
News Release from: Enviro Tech Europe
Edited by the Engineeringtalk Editorial
Team on 20 February 2007
Marketing man receives fellowship
Following his earlier membership qualification to the Chartered Institute of Marketing, Derek Carpenter recently achieved fellowship status following his work for Enviro Tech Europe.
Following his earlier membership qualification to the Chartered Institute of Marketing, Derek Carpenter recently achieved fellowship status following his work for Enviro Tech Europe A prominent member of the chemical industry, he is well known for his role of encouraging accurate information with regard to the safe use of chemicals
This article was originally published on Engineeringtalk on 27 Jan 2006 at 8.00am (UK)
Related stories
Boeing approves of trichloroethylene alternative
EnSolv 5408, the unique, patented, alternative to trichloroethylene (Trike), has now been listed by Boeing as approved for use under its BAC 5408 requirements.
Beware of Trike promotion
Derek Carpenter summarises the options open to users of trichloroethylene.
He is remembered for his "assume nothing, verify everything" stance when making product assessments.
He is Secretary of his local branch of the Institute of Directors and a Fellow of the Institute of Sales and Marketing Management.
Acknowledging his achievement as a privilege Carpenter said "Branding is an essential part of any sales organisations success and marketing is its lifeblood".
"Too often marketing is not understood or badly implemented".
"Not enough people take time to measure the results of their efforts".
"My sales background has made me very aware that product users want to ensure their needs can be met and this makes marketing a valuable means of advising people and even protecting them".
"People want added value when making choices and far too often marketing does not address this need".
"I would encourage anyone to open themselves up to scrutiny by CIM as the acid test to whether they are really achieving anything".
"I am most grateful to CIM for their confidence in my abilities".
"I must say, marketing when done properly, can be very rewarding in a stimulating way and help to advance business objectives quickly". Request free introductory details about products from Enviro Tech Europe ...
• Enviro Tech Europe: contact details and other news
• Email this article to a colleague
• Register for the free Engineeringtalk email newsletter
• Engineeringtalk Home Page
Search the Pro-Talk network of sites
