Regional show realises quick result
An
European Trade and Exhibition Services product story
Edited by the Engineeringtalk editorial team
Mar 20, 2006
One exhibitor at this year's Southern Manufacturing and Electronics Show received its first sales lead before it even finished putting up its stand.
As sales leads are followed up and deals closed, it can take days, weeks or even months for exhibitors to gauge how successful an exhibition has actually been for them in terms of sales generated.
But for one exhibitor at this year's Southern Manufacturing and Electronics Show, the results came within a considerably shorter timeframe: in fact, before it had even finished putting up its stand.
Banbury-based Laser Lines met with fellow exhibitor Premier Plastic Parts on the setup day of the show - a meeting that culminated in Premier purchasing a Dimension SST 3D printer.
Michael Turner, Sales Manager for Laser Lines, comments: "We'd had contact with Premier prior to the show, but our presence at Southern Manufacturing provided the ideal opportunity to be able to show them the Dimension SST in the flesh".
Premier Plastic Parts was so impressed with the system it signed the deal on the spot.
"Thanks to this deal, we'd actually paid for the cost of exhibiting at Southern Manufacturing before the doors had even opened", beams Turner.
Regional exhibitions like Southern Manufacturing and the forthcoming Midlands Manufacturing Show provide an effective means to target elusive sales prospects.
This is particularly true in the case of machinery vendors like Laser Lines.
"Our 3D printers are quite compact - about the size of a vending machine - but at 130kg, they are not easy to transport around for demonstrations", says Turner.
"Potential customers can visit us, of course, but it's time consuming and a lot of people can't spare that time".
"Shows like Southern Manufacturing allow us to demonstrate our products cost-effectively to a lot of people over a short space of time".
Laser Lines' Michael Turner is convinced of the particular merits of regional shows: "There is a need to get out into the regions, and regional shows are very good at digging out prospects we couldn't normally get to".
And as Laser Lines' deal with Premier Plastic Parts illustrates, they also have a well-deserved reputation for being places where business is done.
"We were very impressed with the quality of the leads we saw at Southern Manufacturing", says Turner.
"We are hoping to close soon on two further sales as a result of the show".
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