Product category:
Engineering Exhibitions and Events
News Release from: Farnell
Edited by the Engineeringtalk Editorial
Team on 07 August 2001
Electronics roadshow in 25 tonne 'Super
Truck'
Farnell's road show vehicle is motoring, touring the UK and mainland Europe, with its 16 metre long, 25 tonne 'Super Truck' now containing a demonstration room
Farnell's road show vehicle is motoring, touring the UK and mainland Europe, visiting major customers, until mid December Farnell, the eCommerce-enabled distributor of electronic and industrial products, has this year added a demonstration room to its 16 metre long, 25 tonne 'Super Truck' to provide guests with the opportunity to view demonstrations of its eCommerce capabilities, the result of substantial investment over the last three years
This article was originally published on Engineeringtalk on 18 Aug 2000 at 8.00am (UK)
Related stories
Video panels are suitable for tough applications
Now available from Farnell is Trident's range of video module kits, providing everything required to integrate a TFT display panel into a project and with all the necessary controls and cables
New PCB and panel-mount pots from Spectrol
Technical product distributor, Farnell has added four new series of linear and logarithmic Spectrol potentiometers to its passive components portfolio.
Farnell's eCommerce strategy, which gives customers completely personalised Web site services as well as platform independent eProcurement solutions for the online purchase of catalogued components, was launched officially earlier this year and has already seen significant success.
The 'Super Truck' also carries product displays and information from major Farnell suppliers.
More than 30 are represented this year, including Honeywell, Texas Instruments, Fluke and Duracell.
Further reading
New kits combine screwdrivers, cutters and pliers
Farnell has extended its range of tool kits, now featuring combinations of Bahco 'Ergo' screwdrivers and Lindstrom cutters and pliers put together to make product selection simple and quick
Lektro power tools: exceptional value for money
Available from Farnell's Select magazine is the cost effective Lektro range of dependable and durable power tools from world-class manufacturer CK.
In addition there are literature racks and themed displays on industry areas served by Farnell, ranging from automation to health and safety.
This benefits customers by increasing their awareness of just how many industry sectors Farnell serves and the sheer range of products available.
"The road show is a fantastic event that takes us directly to our customers, providing a unique opportunity to meet face-to-face, and exchange ideas and information" says Sam Pettman, Senior Marketing Co-Ordinator.
Pettman continues: "The majority of the visits have traditionally been to major blue chip customers but, beginning in October, there is a dedicated five week tour of many of the UK's major universities, giving us a great chance to meet the engineers of tomorrow.
" Rob Knight, Group eCommerce Manager, Farnell, adds: "There has been a major cultural shift within our customer base to adopt eCommerce and we have endeavoured to make sure that demand is met.
Now we need to let people know that capability is there.
The Farnell eCommerce programme forms part of a deliberate, customer-focused policy that is now driving Farnell's business model.
This exciting initiative supports and strengthens our global distribution capability, which is growing as a result of strategic investments in talent and information technology." Now in its seventh year, the 'Farnell Road Show' will have travelled 40,000 miles and entertained over 20,000 visitors by December.
For details of the Farnell Road Show tour schedule, please call Sam Pettman on: 0113 387 5031.
• Farnell: contact details and other news
• Email this article to a colleague
• Register for the free Engineeringtalk email newsletter
• Engineeringtalk Home Page
Search the Pro-Talk network of sites
