Product category:
Electrical and Electronic Components
News Release from: Farnell
Edited by the Engineeringtalk Editorial
Team on 01 October 2001
Big turnout at electronics distributor's
open day
More than one thousand visitors attended the Farnell Open Day at Elland Road Stadium in September and amongst the many exhibits were stands from seventy-nine suppliers
More than one thousand visitors attended the Farnell Open Day at Elland Road Stadium last week It was the first such event that Farnell, the global marketer and distributor of electronic and industrial products, has held together with its sister companies CPC and Buck and Hickman - all three belong to the world wide Premier Farnell Group
This article was originally published on Engineeringtalk on 18 Aug 2000 at 8.00am (UK)
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The success of the event was a reflection of the teamwork between the companies in their everyday business capacity, providing their customers with a significantly wider product range and highly competitive service offering.
Visiting over the two days were customers from all three companies and amongst the many exhibits were stands from seventy-nine suppliers.
Farnell itself presented a number of stands to demonstrate its business priorities and latest achievements as a result of its involvement in the 'Investment for Growth' programme.
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Stands such as: international support services; international corporate accounts; education; eCommerce; product marketing and the 'Challenge Program' all served as an insight into how the companies are working to deliver on the Group promise to move from a 'one size fits all' approach, to a service that is tailored for each individual customer.
Presentations were organised throughout the two days, covering two key topics: the 'Challenge Program', launched in 1999 by parent company Premier Farnell to differentiate the company from other distribution businesses, and the firm's eCommerce initiatives, which give customers completely personalised Web site services as well as platform independent eProcurement solutions for the online purchase of catalogued components.
A site tour of Farnell's international distribution centre at Maybrook, Leeds, was also organised for those guests curious to see the hub of the Farnell operation.
It included a visit to the Business Contact Centre, where a demonstration of Siebel, Farnell's recently implemented CRM system, took place.
Commenting on the event Tim Welch, General Manager, Farnell UK says: "The concept of the Open Day is to bring our key customers and suppliers together.
This year we had the unique opportunity to work with our sister companies CPC and Buck and Hickman.
This gave our customers the chance to explore what is new in their respective markets and offered all our suppliers the opportunity to showcase their products to a wider customer base.
The response we have received so far is very positive, especially from the people who attended the 'Challenge Program' presentations, a fact which recognises our hard work and reinforces our business choices." Keith Kitson from Peak Communications, one of Farnell's customers adds: "Farnell has changed quite a bit over the years, introducing new product ranges and cutting-edge technology, so it is very useful for the customers to see in what direction the company is going and what it has to offer to their respective markets, in our case the radio-frequency-world.".
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