Battery market shifts to more expensive types
A
The Freedonia Group product story
Edited by the Engineeringtalk editorial team
Aug 12, 2003
US demand for primary and secondary batteries is forecast to climb 5.5% annually through 2007 to $14 billion.
US demand for primary and secondary batteries is forecast to climb 5.5% annually through 2007 to $14 billion.
Growth will be driven by strong demand for battery-powered electronic devices like digital cameras and 3G (third-generation) wireless phones, and increasing production of electrical and electronic equipment.
An ongoing shift in the product mix toward more expensive batteries that offer improved performance, including high-rate primary alkaline and lithium types, will also support dollar gains.
These and other trends are presented in "Batteries", a new study from The Freedonia Group.
Secondary battery demand is expected to outpace primary battery market gains through 2007, benefitting from strong growth in the use of high-drain portable electronic devices.
Reductions in the amount of time required to recharge batteries will also make secondary types more attractive to consumers who prefer the convenience offered by primaries.
In addition, market gains will be supported by increased production of hybrid/electric vehicles and stepped-up spending for telecommunications power supplies and other backup systems.
Lead-acid batteries will account for over half of all rechargeables demand in 2007, although lithium ion, lithium polymer and nickel-metal hydride batteries will record the strongest growth.
Consumer applications will continue to account for close to three-quarters of all primary battery sales in 2007, with replacement demand spurred by a dramatic expansion in the number of battery-powered portable products in use.
Gains will also be fuelled by an acceleration in industrial demand as durable goods production levels rise and by above-average increases in health care and service sector activity.
Primary lithium, zinc-air and other advanced chemistries are expected to account for an increasingly larger share of total sales because of their superior energy density and longevity, which will also allow them to be used in applications that were once the exclusive domain of rechargeables.
However, alkaline batteries will remain the dominant type, accounting for more than two-thirds of all primary battery sales in 2007.
"Batteries" (published June 2003, 292 pages) is available for $4000 from The Freedonia Group.
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