Faraday whips Vale into shape

Faraday Plastics helps Vale Brothers improve its range of equestrian products.

Faraday Plastics has helped Vale Brothers improve its range of equestrian products.

Vale Brothers, based in Walsall, are an SME producing equestrian products, mainly brushes and grooming products, whips and reins.

The company recently saw a need to use plastics to refresh and drive its product range forward in the use of texture and colour.

Plastics West Midlands first assisted with the original concept of introducing soft grip areas to a Vale Brothers brush range and potential manufacturing routes.

Faraday Plastics helped with the design and prototyping.

These prototypes were used at exhibitions and other forums to gain feedback and levels of market interest.

With further input from Faraday Plastics, Vale Brothers took this research and feasibility work into full scale production.

Faraday Plastics helped raise money for the company by providing proposal writing assistance and guidance.

As a result Vale Brothers is receiving financial support from Advantage West Midlands under the Selective Finance or Investment (SFI) fund.

This will let Vale Brother increase its regular production output by 300%.

The company produces up to 3000 brushes a day.

Due to changes in the polymer and polymer colouring field, the company's range will increase with more brush colours and bristle designs.

Umar Daraz, Technology Translator with Faraday Plastics, said: "We can actually help in a number of ways".

"In addition to providing direct expert support, through techniques such as technology road mapping, we have developed skills in helping companies to construct proposals which can generate additional sources of funding for them".

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