Industrial Paints Market Service launched

The new Industrial Paints Market Service (IPMS) from Frost and Sullivan offers subscribers an insight in to the industrial paints market in Western Europe

The new Industrial Paints Market Service (IPMS) from Frost and Sullivan offers subscribers an invaluable insight in to the industrial paints market in Western Europe, with particular focus on specific end-user markets.

By providing in-depth information and analyses on each market sector and the latest news, developments and trends in the European industrial paints market IPMS becomes an invaluable strategic planning tool.

The end-user markets that will be covered by a 2001 subscription are: * Automotive OEM Paints.

* Automotive Refinish Paints.

* Marine Paints.

* Wood Coatings.

* Protective Coatings.

* Coil Coatings.

* Metal Packaging Coatings.

* General Industrial Paints.

This subscription service has been specifically designed, using Frost and Sullivan's expertise, to enable suppliers to maximise their presence throughout all sectors of the industrial paints market.

It brings to both current suppliers and new entrants a detailed understanding of products and services that are required by their customers.

So, market participants can tailor their products and services according to specific customer needs and develop winning business and marketing strategies.

Bill Stringer Frost and Sullivan's European Sales Manager explains "By putting these reports together into an annual subscription package, we can offer our industrial paints customers unlimited online access to nine in-depth market studies.

When an organisation takes out a subscription, as many users as required within that company can have access to these valuable reports - as often as they like." Each report contains: * Review of market performance and forecasts.

* Segmentation by product type.

* Segmentation by technology.

* Customer and distribution analysis.

* Competitive analysis and market share.

Also included in the package are very detailed competitor profiles giving subscribers an insight into the marketing strategies of their key competitors.

And, by segmenting the industrial paints market by both product type and paint technology Frost and Sullivan fully demonstrate the diverse characteristics of each particular market sector analysed.

Stringer goes on to explain: "Customers access the reports in electronic format, via our website -www.frost.com through their own password-protected home page".

"But" he adds, "there is an option to receive the service via hard copy, PDF or HTML - whatever suits the customer best." Normally each of these reports would cost ?3000 but by subscribing to IPMS the total cost for all 9 reports is only ?12 000 for the 12 month subscription (including market segments and competitor profiles) - saving over ?15000.

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