Report reveals flaws in European polyamide market
A
Frost and Sullivan product story
Edited by the Engineeringtalk editorial team
Sep 2, 2002
Polyamide suppliers need to improve delivery and logistics performance reveals a new study from international market consultant Frost and Sullivan.
Polyamide suppliers need to improve delivery and logistics performance reveals a new study from international market consultant Frost and Sullivan.
On price, service and product related issues suppliers are working in-line with customer expectations but, for delivery issues, suppliers are not performing adequately.
As one customer said: "The minute they (chemical companies) have a decent order volume they treat their clients like dogs".
"Anticipated growth in polyamide use in the automotive market is no more than 3%", says Dr Brian Balmer, Frost and Sullivan analyst who authored the new study - "European polyamide market: analysis of automotive component manufacturers".
"To drive higher growth, suppliers must find ways to increase market share.
One successful route would be to win over new customers by responding effectively to their needs", he continues.
"In this study we talked to plastic processing companies across Europe to assess purchasing processes, purchasing needs, and supplier performance, this information is essential for suppliers to understand where to direct valuable resources in their drive to increase customer loyalty and attract new clients".
Delivery reliability was the most important purchasing need identified by end-users across all categories.
One end-user interviewed said: "delivery lead time is becoming more important.
It will be a strong criteria for eliminating suppliers".
Another end-user commented: "delivery delays often occur", and he added that regular delays would make the company "change supplier, because there are enough in Germany to choose from".
This is despite the importance of OEM approvals in this industry.
The study includes data for the top 12 European polyamide manufacturers and three key distributors.
It will be an invaluable source of data enabling suppliers to make a direct comparison of performance in terms of product performance, pricing, customer service and delivery and logistics not only to that of their competitors, but perhaps more importantly to their customers expectations.
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