Liquid level/flow/position sensors ex-stock
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Gentech International product story
Edited by the Engineeringtalk editorial team
Mar 2, 2001
Gentech International has launched an ex-stock range of liquid level, flow, position and movement sensors, and is restructuring its website to maximise business for its worldwide distributors
Switching, sensing and control solutions specialist Gentech International has launched an ex-stock range of liquid level, flow, position and movement sensors - and is restructuring its website to maximise business for its worldwide network of stocking distributors.
"Many of our sensing products are tailored for specific applications, but there is a core range of highly popular 'standard' sensors which now constitute our ex-stock collection," says sales and marketing director Norman Forsythe.
"This standard range will enable our network of specialist, broadline national and broadline worldwide distributors to provide a fast, efficient service for their local customers." A key feature of the launch strategy is the creation of an order placing/order enquiry facility on the Gentech Website which will differentiate between made to order and standard products, with orders or enquiries for the latter being routed automatically to the appropriate local distributor.
This facility goes live in April 2001.
Further support for distributors is being provided via a new Web section giving them exclusive access to detailed technical data and other information not available to the general public.
In addition, a fully functional e-commerce facility for the distributor network is currently under development.
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