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Product category: Materials and components
News Release from: Hardide Coatings
Edited by the Engineeringtalk Editorial Team on 27 March 2007

European distribution deal signed for
coatings

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Hardide Coatings has entered into its first agency distribution agreement in continental Europe with the appointment of Afilex France to promote and generate sales of its tungsten carbide coating.

Hardide Coatings has entered into its first agency distribution agreement in continental Europe with the appointment of Afilex France to promote and generate sales of Hardide's tungsten carbide coating in France, Germany and the Benelux countries UK-based Hardide has developed a tungsten carbide based coating which offers an combination of ultra-hardness, toughness, low friction and chemical resistance properties when applied to components made from steel, alloy and other materials

The company has coatings facilities in Oxfordshire, UK and Houston, Texas, and retains a distributor in the Republic of Ireland.

The coating is widely used around the world in the oil and gas, valve, pump and aerospace industries.

It is also in use in the power, chemical and food manufacturing industries.

Jim Murray-Smith, Chief Executive Officer of Hardide said: "The Hardide technology satisfies a global need for a wear and chemical-resistant coating that combines hardness with flexibility".

"This deal will enable us to manage the increasing number of enquiries that we are receiving from Europe".

"Afilex offers representation with proven experience in component coatings which complement Hardide".

Philippe Didier, General Manager, Afilex France said: "Afilex was impressed by Hardide's technology".

"In particular its ability to coat internal surfaces, and with sufficient thickness to guarantee many times more wear resistance than other hard coatings".

"In addition to Hardide's traditional applications, Afilex has already identified promising prospects in new markets".

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