Leading distributor launches new website

An Alcoa Fastening Systems product story
Edited by the Engineeringtalk editorial team Sep 15, 2005

North West England's leading distributor for Alcoa Fastening Systems (AFS) has launched a new website.

North West England's leading distributor for Alcoa Fastening Systems (AFS) has launched a new website.

Established in 1990, Leyland (Lancashire) based Specialist Fastener Systems (SFS), is a key supplier of the Huck brand of fastening systems engineered by AFS, serving a variety of applications predominantly in the truck, trailer, commercial vehicle body builder, auto and railcar markets.

SFS was one of 22 businesses who took advantage of an investment initiative through the North West Development Agency's (NWDA) Supply Chain Recovery Programme, when Alstom, a large original equipment manufacturer (OEM), moved its plant from Preston in 2004.

Specific to its supply chain, and one of five similar projects undertaken by NWDA to date, the bespoke funding allowed SFS to develop a new corporate image including an updated online presence at www.specialistfastenersystems.co.uk, rebranded marketing material, signage, advertising and stationery, as well as invest in a new IT system.

Gywn Adamson, General Manager at SFS, who also recently gained UKAS ISO9001:2000 accreditation, said: "Increasingly, research by engineers and designers looking for better fastening solutions is carried out through the Internet".

"The new SFS website contains all the necessary details to help them understand how our systems work".

"We also have the facility to produce quality brochures and will be undertaking a number of direct mail campaigns soon." Commenting on the prospects for SFS, Martin Toomey, Project Champion at NWDA said: "The Supply Chain Recovery Programme is designed to help out and safeguard SMEs where the majority of their trade was with one or a few original equipment manufacturers".

"Although individually tailored, the emphasis is on marketing and sales and the joint project plan with SFS has provided an excellent outcome".

"We anticipate the new website and marketing materials to positively affect the company's bottom line".

Find out more about this article. Request a brochure, download technical specifications and request samples here.

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