Just the ticketing for railway stations
A
Hothouse Product Development Partners product story
Edited by the Engineeringtalk editorial team
Oct 28, 2003
Hothouse Product Development Partners has teamed up with Ascom Transport Revenue to provide railway stations with a new generation of customer-friendly ticketing machines.
Hothouse Product Development Partners has teamed up with Ascom Transport Revenue to provide railway stations with a new generation of customer-friendly ticketing machines.
The machines are currently on trial at several stations including Gatwick Airport, Marylebone, Haslemere, Wokingham, East Croydon, Haywards Heath, Kings Cross, Elstree and Loughborough.
In developing the ticketing machines, Hothouse had to consider the complex relationships between the packaging of the existing electronics and mechanical components, with the need for customer ease of use, the adherence to 1995 Disability Discrimination Act and the creation of a new product image.
Having designed one machine, which successfully met with Ascom's requirements, Hothouse was then asked to extend its concept across a range of machines.
Due to its design engineering experience, Hothouse was able to create straightforward interfaces, which allow both the disabled and the able-bodied to purchase tickets by cash or card and access change easily.
It also enabled the installation of the machines to be a simple and quick task.
Hothouse designed the ticketing machines to not only integrate seamlessly into the station environment, but also to be robust enough to withstand vandalism.
The angle of the screen, positioning of money and credit card slots and ticket and change dispensers are all designed for maximum customer convenience.
These new components compliment Ascom's touch screen interface.
The ticketing machines, which are branded to suit the train operating companies requirements, include cashless, as well as coin and card, operated models.
The machines are free standing with two different heights to cater for all.
Ascom has discovered the advantages of making good use of the mix of creativity and practicality at Hothouse.
"We are extremely pleased with the design of the ticketing machines", commented John Laskey, General Sales Manager at Ascom.
"Not only do they fit the bill technically but they are also designed to provide a common look, feel and customer interface and are upgradeable functionally.
In addition, the uncomplicated aesthetics encourage customers to use the machines more readily", he continued.
"The new ticketing machines are a good example of the advantages that industrial designers can bring to projects such as this", said Richard Thom, Senior Partner at Hothouse.
"I am sure customers will respond well to the new range, which will be a boost for the railway industry", he concluded.
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