Pelorus brings Surf to India

An ICEM product story
Edited by the Engineeringtalk editorial team Oct 14, 2003

ICEM has signed a business partner agreement with Pelorus Consulting of Bangalore, India.

ICEM has signed a business partner agreement with Pelorus Consulting of Bangalore, India.

Under the terms of the agreement, Pelorus becomes a distributor of the ICEM Surf software suite to the automotive design and other product development and manufacturing industries in India.

Pelorus Consulting, based in Bangalore, the technology centre of India, will provide ICEM Surf software consulting, sales, implementation, training and support services to automotive industry OEMs and Tier 1 and 2 suppliers in India, as well as to automotive and industrial design houses throughout the country.

"In order to meet growing global competition, the automotive industry in India is currently going through a transformation and is keen to take on the latest developments in design technology", said Tim Norman, Director, Global Operations, ICEM.

"As a result, we have been experiencing an increasing level of interest from the region in our software offerings and needed to find a company with the technical expertise and market knowledge that can make the most of these opportunities.

Being a highly experienced product design and development software solutions consultancy as well as a top-rated design house, Pelorus Consulting is the ideal partner for us in India".

"This agreement with ICEM is very exciting because it puts us in a different league of product design and development software solution providers.

We are now in a position to offer solutions to the concept designers who define the new products that are to be launched into the marketplace", said Ravikumar Menon, Director, Pelorus Consulting.

"In addition to our existing product offerings for detailed design engineering and manufacturing, with ICEM Surf we now have the ability to also provide solutions for styling development, visualisation and Class-A surfacing, which are currently the most sought-after capabilities in the automotive industry in India".

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