Distributor signing boosts Middle East coverage

An ICEM product story
Edited by the Engineeringtalk editorial team Jan 6, 2004

GES Trading, a division of GES Gulf Electronics Systems, is the new distributor of the ICEM Surf software suite to the automotive industry in the Middle East.

GES Trading, a division of GES Gulf Electronics Systems, is the new distributor of the ICEM Surf software suite to the automotive industry in the Middle East.

"The automotive vehicles industry in the Middle East continues to be an important market for ICEM", said Tim Norman, Director, Global Operations, ICEM.

"GES has the necessary technical skills and a successful track record in implementing product design and development solutions for the largest automotive vehicle companies in the Middle East, including Iran Khodro and SIPA.

This agreement will enable ICEM to more effectively support our existing customers in the region and to make the most of any future opportunities as they arise".

GES Trading, part of GES Gulf Electronic Systems, a subsidiary of Taradis CAD/CAM Centre, will provide ICEM Surf software consulting, sales, implementation, training and support services to automotive industry OEMs and their Tier 1 and 2 suppliers in the Middle East, as well as to automotive and industrial design houses throughout the region.

"This agreement with ICEM is a very important development for GES, as it is for ICEM", said Partev Hacopian, Director, GES Trading.

"There are many new development projects coming on stream within the automotive industry in the Middle East that will require the functionality that ICEM Surf provides.

ICEM Surf complements our existing CAD/CAM/CAE offerings with world-leading Class A surfacing and 'reverse engineering' capabilities that will be very attractive to the Middle East market.

The agreement enable us to provide a total solution for automotive vehicle body and interior design development and on into detail engineering design and manufacturing".

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