Product category:
Engineering Industry Developments and Awards
News Release from: industria
Edited by the Engineeringtalk Editorial
Team on 11 February 2002
New Zealand: a viable export market
There are a huge number of British companies present in New Zealand, either under their own name or through a local distributor.
There are a huge number of British companies present in New Zealand, either under their own name or through a local distributor Many other companies would like to hop on the bandwagon, but lack detailed knowledge and information about this small but sophisticated market in the South Pacific
This article was originally published on Engineeringtalk on 24 Oct 2000 at 8.00am (UK)
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There are many opportunities, and this is where the trade press can help.
For example, products destined for the interdependent manufacturing, processing, and engineering sectors can be showcased in the country's broad-spectrum industrial magazine, NZ Engineering News.
Published monthly, this A3-size, full-colour glossy is about to launch a website to carry its articles and news to New Zealand, Australia and the Pacific Islands (Oceania).
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A recent addition to the trade press is industria, a Web-based publication that provides reportage of global activity in Automation, Process Control, Instrumentation, and related Software.
This free-to-view website is refreshed on Mondays, and it does not charge for publishing news releases arriving from around the world.
The Editor is Barry Prince, an industrial journalist who left England in 1974 to settle in Auckland.
He believes that many more British companies would benefit from monitoring industrial activity in the South Pacific, a region with a population approaching 25 million, for the purpose of ascertaining the right moment to enter the market - and perhaps using it as a springboard to the massive markets of Asia.
"New Zealand is very much in tune with the markets of South East Asia", he said, "For example, using its undoubted process control skills to establish such ventures as breweries in China".
Prince said that the world's biggest cheese factory is in the Waikato province, near the inland city of Hamilton.
He added that a recent decision by several dairy companies to coalesce into the mega-company known as Fronterra, was currently exciting the local offices of such giants as ABB, Invensys, Siemens, Schneider, Emerson, Rockwell, Omron and Yokogawa.
"All the global titans in automation and process control are present in New Zealand.
In turn, this creates opportunities for British companies to supply hardware, software, and such skills as project management.
The expatriate Sheffielder suggested that any marketing or export manager interested in entering the South Pacific regional market should first browse the industria website, and then contact him about proven methods of finding a financially secure, marketing-driven distributor.
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