Product category:
Bearings
News Release from: Schaeffler (UK)
Edited by the Engineeringtalk Editorial
Team on 31 January 2003
The future is yellow
INA has introduced new, highly distinctive, yellow packaging.
INA has introduced new, highly distinctive, yellow packaging It is intended to make INA products stand out from the crowd on distributors' shelves as well as in use
This article was originally published on Engineeringtalk on 14 Aug 2008 at 8.00am (UK)
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Concurrent with the restyle, INA has rationalised the number of box sizes and modified the configuration; the boxes now use a securing tongue, rather than adhesive tape, to keep them closed.
These changes make the boxes easier to pack and stack, whilst the contents can be inspected with less risk of tearing the box.
The new packaging employs an eye-catching design featuring illustrations of INA's three core product ranges - rotary bearings, linear bearings and engine components.
Combined with the bright yellow base colour it has very strong visual impact, helping to reinforce the company's image as one of the brightest and most innovative engineering companies worldwide.
Introduction of the new boxes has already begun at INA's European factories and the new style packaging will be a worldwide INA standard by the end of 2003. Request free introductory details about products from Schaeffler (UK) ...
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