Reseller focuses on small and medium size

An IronCAD product story
Edited by the Engineeringtalk editorial team Nov 29, 2006

iCAD Solutions has joined the IronCAD reseller network in the UK as an exclusive dealer.

iCAD Solutions has joined the IronCAD reseller network in the UK as an exclusive dealer.

Simon Keast, iCAD's founder, is the former President of Annex Technology, a ten-year-old UGS reseller.

Having previously focused on high-end CAD solutions, Keast realised this form of CAD implementation was not suitable for small and medium-sized businesses.

"The problem with high-end CAD in a small- or medium-sized company is that overhead from training and system maintenance can cripple the business".

"IronCAD retains all the power and functionality of high level CAD systems but does not require extensive training and maintenance", said Keast.

IronCAD's scene environment supports a user-friendly drag-and-drop interface.

Users can create models piece by piece without worrying about design intent.

Whereas traditional history-based parametric modelling systems constrain users during the design phase, IronCAD allows users to manipulate parts and assemblies at any time.

Significant changes can be made to a model without restarting the project.

This reduces overhead costs and increases productivity.

"iCAD increases the value of IronCAD's brand by further expanding our reseller base".

"Their personnel are experienced in the UK CAD market".

"They were successful in selling UGS products and will become even more successful now that they've switched to IronCAD", says Richard Serna, IronCAD's European Channel Manager.

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